Five exchange-traded funds providers that account for more than 90% of the industry’s $1.1 trillion of assets under management are taking divergent approaches to development in 2012. Senior executives at BlackRock iShares, State Street Global Advisors, Vanguard, Invesco PowerShares and Proshares touted their respective strategies and debated their merits at IndexUniverse’s Inside ETFs Conference in Hollywood, Fla., Jan. 22-24.
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